Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle’s Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.
Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, D2C (An NTT DoCoMo, Dentsu & NTT Advertising JV), Itochu, Bennett Coleman & Company (BCCL) amongst others.
October 24, 2019, New Delhi: Affle (India) Limited today announced the filing of 14 patents in Singapore and the USA. The company has filed 4 new patent applications in Singapore in the areas of conversational marketing & vernacular and voice-based intelligence. Further, the company has decided to expand the jurisdiction of its 10 patents earlier filed in India by filing in the patent office of the USA as well.
The newly filed 4 patents in Singapore power innovations in AI driven intelligence & automation. The subject areas include monitoring and integration of intelligent conversational agents, switching between intelligent conversational agents, adoption of user learnings across vernacular contexts and integration of digital assistants with audio content.
The earlier innovations initially filed for patents in India and now being pursued both in India and the USA largely covering various algorithms for ad fraud detection. These innovations include blockchain based decentralized repository of fraudulent nodes and publishers, detection of ad fraud with multiple modalities of network identification and user behaviour, deep learning and machine learning methods to identify fraudulent entities from data. These also include patent filings for enabling app installation while listening to podcasts.
Affle has built a robust patent portfolio with 18 patents filed in India, US & Singapore. It has 3 patents granted in US including the Consumer Acceptable Advertising patent and 1 patent filed in US for partner pixelling for user identiﬁcation; 10 patents filed in India and US covering various algorithms of digital fraud detection; 4 patents filed in Singapore covering conversational marketing, vernacular affinity & voice-based intelligence.